Tag Archives: Delloitte
“Part 3 of 3: Communications ROI can Compete in the Internal Free Market,” by Jeff Posey
Greg Banks is a Director for Deloitte Consulting LLP. One of Greg’s career specialties is Marketing Return on Investment (MROI). I spoke with him about how we can apply MROI principles and leading practices to corporate communications. Before you read … Continue reading
Filed under Commfficiency
“Part 2 of 3: How to Measure Investments in Communications,” by Jeff Posey
Greg Banks is a Director for Deloitte Consulting LLP. One of Greg’s career specialties is Marketing Return on Investment (MROI). I spoke with him about how we can apply MROI principles and leading practices to corporate communications. Before you read … Continue reading
Filed under Commfficiency
“Part 1 of 3: Is Communications ROI Part of Marketing ROI?” by Jeff Posey
Greg Banks is a Director for Deloitte Consulting LLP. One of Greg’s career specialties is Marketing Return on Investment (MROI). I spoke with him about how we can apply MROI principles and leading practices to corporate communications. Greg’s MROI practice … Continue reading
Filed under Commfficiency
