Category Archives: Commfficiency
“Part 3 of 3: Communications ROI can Compete in the Internal Free Market,” by Jeff Posey
Greg Banks is a Director for Deloitte Consulting LLP. One of Greg’s career specialties is Marketing Return on Investment (MROI). I spoke with him about how we can apply MROI principles and leading practices to corporate communications. Before you read … Continue reading
Filed under Commfficiency
“Part 2 of 3: How to Measure Investments in Communications,” by Jeff Posey
Greg Banks is a Director for Deloitte Consulting LLP. One of Greg’s career specialties is Marketing Return on Investment (MROI). I spoke with him about how we can apply MROI principles and leading practices to corporate communications. Before you read … Continue reading
Filed under Commfficiency
“Part 1 of 3: Is Communications ROI Part of Marketing ROI?” by Jeff Posey
Greg Banks is a Director for Deloitte Consulting LLP. One of Greg’s career specialties is Marketing Return on Investment (MROI). I spoke with him about how we can apply MROI principles and leading practices to corporate communications. Greg’s MROI practice … Continue reading
Filed under Commfficiency
Communication: “Three Things to Think Before you Write,” by Jeff Posey
Novelist Zoe Winters recently blogged about how to write faster (“The 10,000 Word Day“). Her trick? Not to spoil her show, but basically she took time to think about what she would write before she wrote it. That got me … Continue reading
Filed under Commfficiency, Writing
“Corporate Communication Efficiency: Three Version Control Tips,” by Jeff Posey
What’s the latest version? Is it the Version 7 you have, or the Version 7 I have? You do not want to get caught in those situations. Version control is very important in the efficient flow of corporate communications. Here … Continue reading
Filed under Commfficiency
“Corporate Communications Efficiency: Clarity as Defense,” by Jeff Posey
Once a high-level corporate executive, a recognized expert in his field, attacked me for the way I’d edited a paper he had written. He invited (well, summoned) me to his office to defend myself (well, to chew me out). To … Continue reading
Filed under Commfficiency
“Corporate Communications Efficiency: Attribution as a Matter of Honor,” by Jeff Posey
Says who? It’s one of our primal questions, one that surfaces in children about the time they develop (or at least give voice to) a sense of fairness. Remember that urge to know? If your mother said “Close your … Continue reading
Filed under Commfficiency
“Corporate Communications Efficiency: Do You Treat Your Audience Like Children?” by Jeff Posey
The most important communications strategy you can have is your attitude toward your audience. Do you respect them? Give them full credit as sentient beings? Or do you assume they’ll ignore your message even at the expense of screwing up? … Continue reading
Filed under Commfficiency
“Corporate Communications Efficiency: 3 Ways to Avoid Viral Interview Syndrome,” by Jeff Posey
Viral Interview Syndrome? Yeah, you know, when you interview a source and she says, “You really need to talk to X and Y.” Then you talk to X and Y, and they say you really have to talk to Q … Continue reading
Filed under Commfficiency
“How Did That Happen? Analysis of a Creative Moment,” by Jeff Posey
Meryl K. Evans asks a hard question: “What helped make that possible?” She asked this about my reply to her original question, “What was memorable today for you? I answered, “The arc of a character I’ve been building for two … Continue reading
Filed under Commfficiency, Writing
