“Blow Into Town Take 2,” Contemporary Flash Fiction by Jeff Posey

He flew into town still gripping the steering wheel in rage that had begun to subside after two days on the road. Where the tourists parked to page at the mineral mound of the hot spring and the cold, clear San Juan River, he pulled in and cut the engine. The old blue Dodge rattled to silence.

The sudden quiet deafened him and he sat in a slow-witted stupor trying to decide what to do next. He tried to make a mental list:

Find a room.

Find food.

Find a name.

A name. He didn’t need a new name for this place. He needed an old name. One these people, the older ones anyway, the ones who bothered knowing their own history, would recognize. The name he grew to loathe because of the people he shared it with. Baxter.

I’m JAB again, he thought. Why not? For the first time since high school, use his real name. JAB. He’d always liked that. Had carved it under desks and into playground equipment until he became someone else. When he stopped being JAB and simply started to live it. Punch, jab, kick, slap. That’s what she had told him two days ago. He grinned. It still felt like a falling scream into the heart-stopping cold water of the river below. Punch, jab, kick, slap. That’s what they’d done to him when he had been JAB. Then he became the one who did the punch, jab, kick, slap. Only he’d specialized in nonphysical ways. He used his brain, he thought, not his brawn. Mental martial art.

I’m starving, he thought, his stomach making an alarming high-pitched gurgle.

Across the highway that ran down from Wolf Creek Pass west to Durango, he saw a bar. An old-style bar, hidden like a dim spot of grime among the clean tourist-facing businesses. He smiled. Useful people could be found in places like that. Desperate people. Weak people. Like he used to be.

He got out and slammed the truck door and didn’t bother to lock it. His possessions consisted of so little, he could replace everything he owned, including the truck, for a few hundred. And he carried much more than that in his money belt. Lean, he thought. Live lean. Jab hard. And hide when you need to.

His knees and lower back ached and he limped like an old rodeo cowboy to the crosswalk with blinking amber lights embedded into the road surface, which stopped traffic in both directions. It gave him an odd sense of power. From the opposite side a family of four crossed, licking ice cream cones. The parents were pasty-white and overweight, with two willow-thin little girls as dark as tanned leather. They studiously avoided eye contact with him. Baxter nodded his assent. Perfect victims, he thought if he needed any.

The bar was dim and smoky, two pool tables, Johnny Cash crooning everywhere he’s been but not too loud to talk and hear.

He walked up and splayed his hand palm-down on the bar, feeling the cool of the ancient wood stained twice as dark as the two little sisters on the crosswalk. The bartender approached with the vacant question in his eyes, unspoken but clear. He wiped his hands on a dirty cloth. He had a thin frame with a bulging belly, clean bald up top with a rim of gray-streaked hair remaining grown long and twisted into a pigtail.

“What’s your best tequila?” Baxter asked.

“Patron,” the barkeep said in a low voice.

“Añejo?”

The barkeep looked up high on the shelves behind him. “Yeah, we got that.”

“Double shot, no salt. And pour pre-Prohibition if you got any balls.”

The barkeep nodded. “I got balls if you got bills.” He pulled out a stool, reached high, and slid a very generous double shot to Baxter, who smiled and nodded.

Baxter slid a $100 bill across the bar. “Bring me another like this in a few minutes, and we’ll be even, Mr. Big Balls.”

The barkeep grinned at him and nodded. He likely wouldn’t make that much again in tips all day.

“Anybody name of Baxter around here?” Baxter asked.

The barkeep creased his brow and nodded his head. “Used to be a family here by that name. Not no more. They up and left maybe twenty years ago.” The barkeep eyed him. “You ain’t here for the gold, are you?”

Baxter looked him in the eye and took a sip of the tequila. He held it in his mouth, swished it around, then let it trickle slowly down his throat. He winked at the barkeep and took another sip.

“Where can I get a burger without being surrounded by tourists?”

The barkeep nodded toward a man playing pool by himself. “Uno there will fetch if for you. Hey! Uno!”

Uno laid his cue stick carefully on the table, disturbing no balls, and Baxter realized the man had an arm missing. His right arm. He looked Mexican. Maybe Indian. His face showed no emotion. A neutral mask. A crust under which anything could boil. The kind of man, Baxter thought, who would make a loyal sidekick until he calmly stabbed you in the back.

“Go to Bear Creek and get this man a burger,” said the barkeep. “What else you want?” he asked, turning to Baxter.

Baxter kept his eyes on Uno. One. For one-arm? He wondered what the man’s real name was. As if names had anything to do with anything. “What do you suggest?” Baxter asked.

Uno turned his expressionless eyes to the barkeep.

“They got good curly fries. And a double-meat burger if you’re really hungry.”

Uno looked back to Baxter and a flicker of something ran through his eyes. Resentment at doing the menial bidding of the white man? Or momentary excitement for the drink or two he would earn from running the errand?

“You hungry, Uno? I’m buying.”

Blank Uno started to look at the barkeep for permission, but then something hardened in his eyes and he held them on Baxter. He nodded, for the first time giving evidence of the metal inside the man. Baxter held out another $100 bill.

“We’ll drink up the change,” said Baxter.

What might have passed for a glimmer of a smile flickered across Uno’s face, then he turned abruptly and went out the back door.

“Mister. You ain’t likely to see him again anytime soon,” said the barkeep.

Baxter nodded, feeling certain Uno would be back. He sat in a dark corner of the bar, sipped his tequila, and waited. Uno was just the kind of man he needed right now.

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Anasazi Video: “Cannibalism and the Anasazi,” Featuring Christy Turner

This is a very well-produced sixty-minute program broken into six segments. I’m stacking all six segments here for easy viewing. For more about the evidence and ideas of Christy Turner, the featured archaeologist in this show, see my review of his book Man Corn: Cannibalism and Violence in the Prehistorical American Southwest.

A transcript in PDF form is available here (courtesy of the University of Denver Web page for the course “Ancient North America,” which provides a great deal of fascinating information if you’re interested).

Credits: “Cannibals of the Canyon” was produced by Larry Engel and Whitney Wood. An Engel Brothers (now Engel Entertainment) production for Thirteen/WNET in association with Channel 4. Copyright 2000 Education Broadcasting Corporation.

 

See my Hot Water Press page for stories that have burned out of my head from my deep and long research into this fascinating, if tortured, culture — particularly my historical novel Less Than Nothing and my collection of Anasazi short stories, The Witchery of Flutes.

And be sure to sign up for my Hot Water Press Newsletter if you want to be among the first to know when I have new titles released (and an occasional special deal as well).

So what did you think? Does Turner’s evidence convince you? Or do you prefer to think the Anasazi did not engage in cannibalism?

 

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“Sleepless in Deadman Canyon,” Contemporary Flash Fiction by Jeff Posey

The middle-of-the-night cold didn’t numb his feet as Marshall Garvin had hoped, and slipping on his boots felt like shoving his feet into a barrel filled with shards of glass. His eyes watered and he wiped them with the backs of his hands. Twice. Then a third time when his nose also began to run. He swiped at that with his sleeve, and crept away to keep from waking the Elby and Baxter.

A hundred yards away, around a low prominence covered with young aspen a month away before they would burst into outrageous gold and red, he blew his nose loud and thoroughly, wiped his hands with a cold kerchief, and stepped up onto a rock to survey the world.

He loved this place with a passion that went far beyond logic or sense. Since he had been a young undergraduate in his twenties, he had come to these mountains in what became an annual pilgrimage, and finally his retirement home. Since before it had been declared an official wilderness area by politicians who had probably never even seen it. Since the time he hiked with heavy and smelly canvas, rubber, and leather equipment.

“Fifty-one,” he spoke in a whisper to the night that showed only the barest tint of growing light to the east. Fifty-one years he had been coming to these mountains. He had stomped them all, every trail, every drainage, every meadow, every cliff face. In his random but long day hikes from base camps he would set up at Upper Fourmile Lake, perhaps his favorite spot on the planet, he had explored these mountains as thoroughly as a wrasse cleans the gills and mouth of a grouper fish. He smiled. He had been like the dental floss working the gigantic teeth of these mountains.

The still air finally allowed him to relax in a bubble of self-generated warm air captured by his shell jacked over a down vest. He pulled the jacket’s hood over his head and felt the heat rise from his torso and begin the painful thaw of his ears.

Unles there were clouds, this place did not get truly dark. Starlight bathed the valley in a cold white light that clung like frost to everything not hidden in shadow. His eyes adjusted and he knew he could find his way flashlight-free across the meadow and up the short climb to stand above treeline if he wished. In a few minutes, he might do exactly that.

But not now. He simply stood in his increasingly comfortable bubble of warmth, only his toes now feeling the prickling pain of cold. The earth emanated a smell combined of rock dust and dry vegetation rotting slowly. Not a full earthy frontal assault like the moist leaf litter of the eastern forests, or the Southern swamps, but more of a light incense that lingers a day or two after the burning of the stick inside a closed house.

Home, he thought. This place felt like home. Not welcoming, exactly. No, this was a far too harsh environment to ever be welcoming like the comfort of a house. But familiar, it was. Yet still with that tang of excitement that comes from being in a place that could kill you from inattention. And of the constant possibility of seeing wildlife — the elk bulls who would soon begin their mad wanderings, ferrets that leapt through the tall grass and fallen trunks like ballerinas at the height of their abilities, or wolverines traveling in pairs that slipped into tumbling play every twenty or thirty yards.

Marshall breathed deeply, the cold air as moist as it would be for another twenty-four hours. Deadman Canyon. Someday he would research the name, find out who died here and why. But now, the name meant little, and he raised his hands and stood in a one-man embrace of this place he loved.

This post was inspired by the book Fire in Fiction, by Donald Maass, page 113, part of a “Connecting Character to Place” exercise.

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Anasazi Book Review: “Man Corn, Cannibalism and Violence in the Prehistoric American Southwest,” by Christy Turner

This is one of the first books to inspire me to write about the Anasazi because it offered an explanation that made the puzzle come together in my head. You can’t visit the likes of Chaco Canyon, Chimney Rock Archaeological Area, and Mesa Verde without the feeling that something powerful motivated these people … and, especially in Mesa Verde, that something frightened them very badly.

Christy Turner is a professor in the department of anthropology at Arizona State University. Before he began studying the bones of ancient peoples of the American Southwest, he was a forensic anthropologist consulting to law enforcement agencies, primarily in California. The book is co-authored by his wife, the late Jacqueline Turner.

The single most profound element of this highly technical book is found in Chapter 5: Conclusion:

They [radicals radiating from the collapse of the hyper-violent Toltec culture in Mexico] entered the San Juan basin around A.D. 900 and found a suspicious but pliant population whom they terrorized into reproducing the theocratic lifestyle they had previously known in Mesoamerica. This involved heavy payments of tribute, constructing the Chaco system of great houses and roads, and providing victims for ceremonial sacrifice. The Mexicans achieved their objectives through the use of warfare, violent example, and terrifying cult ceremonies that included human sacrifice and cannibalism. –p. 483

Among Southwestern archaeologists and anthropologists, the influence of cultures from the south is undeniable but debatable as to degree. Turner ratchets that influence up to the level of primary cause for the Anasazi architectural remains we revere today. His primary evidence? That of cannibalism, which makes most Southwestern archaeologists so apoplectic they ignore Turner and his evidence.

The bulk of this book is a technical and painstaking review of how to examine human remains for evidence of cannibalism, comparative evidence from Mexico, and 360 pages examining seventy-six sites that Turner believes conclusively prove cannibalism. Warning: This is rather gruesome stuff. The bones are ancient, but if you let yourself view the photos and conclusions as anything but cold, hard evidence, you’ll likely have nightmares or run screaming from the room.

Turner’s evidence is compelling. And focuses attention with a burning laser specifically on the Anasazi.

Evidence for cannibalism in the U.S. Southwest is, with one or two possible exceptions, concentrated in the Anasazi culture area. … It is within the Chacoan sphere of influence that cannibalized human remains occur most often …. –p. 459

If you have visited Chaco Canyon in northwestern New Mexico, you most likely visited Pueblo Bonito, the most famous of Anasazi great houses. If so, you have witnessed a site where Turner claims two cases of cannibalism almost certainly occurred.

This changes what most have been told were a peaceful, egalitarian, agrarian society into one more akin to slaves leading miserable lives for a small handful of rulers who did not hesitate to use the most extreme forms of torture and violence against the populace to make them perform their duties. It’s no small wonder then that when Chaco declined, the people fled into the defensive caves of Mesa Verde. And that subsequent generations of the native inhabitants of the Southwest eschewed hierarchical power concentrated into theocratic political leaders. Among most Native American cultures of the region, Chaco is regarded as a place where very bad, very dark things happened, and it is to be avoided.

Where did these violent rulers come from? It helps tofirst  understand a simple timeline:

200 B.C. The centralized and stratified Teotihuacan culture developed in Mexico, with human sacrifice associated with the Pyramid of the Sun

300 A.D. Teotihuacan dominated much of central Mexico

650 A.D. Teotihuacan was looted and violently destroyed, after which the tribute-demanding, militaristic theocracy Toltec culture emerged

800 A.D. to 1,000 A.D The Toltecs experienced severe culture strife and internal warfare

900 A.D. The first construction of great houses in Chaco Canyon, as well as the first evidence for cannibalism

1175 A.D. Tula, the capital of the Toltecs, collapsed.

1200 A.D. The collapse of Chacoan culture

–Gleaned from Chapter 8, primarily page 463.

I’ll use Turner’s words to explain what happened in this context:

… During this protracted period of Toltec cultural strife, between roughly A.D. 800 and 1000, waves of diverse Mexican traits were carried into the American Southwest by cultists, priests, warriors, pilgrims, traders, miners, farmers, and others fleeing or displaced by the widespread unrest and civil war in central Mexico.

… We think some of the immigrants might have been warrior-cultists dedicated to gods of the Tzcatlipoca-Xipe Totec complex, with its human sacrifice and cannibalism. We propose that in the Chaco area, some such group of Mexicans was able to use these practices for social control, terrorizing the local populace into submission and developing the hierarchical social system we see reflected in the region’s architecture.–p. 463

Those are strong words. Fighting words to many Southwest archaeologists.

Other important concepts contained in this book:

  1. The existence of a ruling elite who filed their teeth to points
  2. Traveling traders, or pochtecas, who were a combination peripatetic department store and newspaper (via stories told)
  3. The rough equivalence of the god Xipe Totec with Maasaw, both influential in ritual death and cannibalism

Perhaps you can see why, as a fiction writer, I find all this so very interesting. It’s an alternative interpretation of the Anasazi to that expounded by the National Park Service, potentially descendant Native Americans, and most university scientists. It’s a culture ripe for storytelling. See my Hot Water Press page for stories that have burned out of my head from my deep and long research into this fascinating, if tortured, culture. And be sure to sign up for my Hot Water Press Newsletter if you want to be among the first to know when I have new titles released (and an occasional special deal as well).

What is your reaction to this? Does it change the way you think about the Anasazi?

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“Part 3 of 3: Communications ROI can Compete in the Internal Free Market,” by Jeff Posey

Greg Banks is a Director for Deloitte Consulting LLP. One of Greg’s career specialties is Marketing Return on Investment (MROI). I spoke with him about how we can apply MROI principles and leading practices to corporate communications.

Before you read Part 3, see Part 1: Is Communications ROI Part of Marketing ROI? and Part 2: How to Measure Investments in Communications.

Jeff Posey: I remember you saying that the principles of MROI are anticipated to create a free market for funding dollars.

Greg Banks: It gets a little philosophical, but any money that is spent without having accountability to generate a financial return is suspect in a free market for funding. It’s not just marketing and communications. It’s everything.

JP: If you’re the director or VP of corporate communications, how might your MROI philosophy change the way you manage?

GB: First, seek to convince yourself that you can and do influence financial return before you even get to all the fancy math.

If you’re talking about a corporate communications leader who has a small team, spends a very small percentage of a company’s revenue, the pressure’s not as high. But if I had that job, I would figure out how I contribute to the company’s financial return.

JP: And then after you embrace this idea, what do you do?

GB: First, define what you do. You can start as high-level as this:

Good Employee Communications = Higher Productivity = Higher Profit

Think about the steps you take and how they make the company more money, more growth, more profit. Write those steps down using SMART [Specific, Measurable, Achievable, Realistic, Time-based] objectives. Do that for your whole department, or natural subsections.

Then break it down, maybe by audience constituents. For constituent A, we want them to have a better image of our company. Constituent B needs to be willing to advocate for us in the halls of Congress. And on and on. You know your business.

And then, after all that, now I’m finally ready to measure.

JP: We’ve still not really made the tie all the way back to money.

GB: No, we haven’t. Only in concept, but not in measurement.

At this point, the juice of measurement may not be worth the effort of the squeeze. If it’s a big company, and there are three people doing messages to employees, it’s just not a big enough expenditure to bother measuring for ROI.

If, on the other hand, you’re the corporate communications leader of a big company, with a huge budget for buying naming rights, speaking tours, associations with celebrities, big events, a presence at rock concerts, something like $300 million a year, that certainly warrants the extra steps. For that big a chunk of expenditures, we would pull out the sophisticated stops and use things such as time-series regression and econometrics to see how much all that effort affects sales and the retention of customers.

Jeff Posey: If we have used SMART (Specific, Measurable, Achievable, Realistic, Time-based) objectives to measure what we’re doing, how do we start measuring and ranking?

Greg Banks: I imagine a pyramid, with a fully loaded measure at the top, a very precise assessment of money and dollars returned. As you go down the pyramid, you have less and less measurement precision, less direct relation to the return of dollars.

You don’t have to go nuts with this. You don’t want to spend more on measuring than you do on increasing the company’s gains. That’s crazy.

If you could demonstrate that what you’re doing increases employees’ understanding and compliance by even a few percentage points, that’s great. Just using cocktail-napkin math, productivity would go up a little, which would be worth $XX million to your company. That’s really attractive thinking from a senior management perspective.

I’m an MROI advocate, but I don’t seek perfection. I seek growth. I seek change and growth. If you learn how to do that, it’s better than just sitting in your cubbyhole and never asking.

JP: This is great. Thank you very much. Anything else to add?

GB: You’re welcome. It’s been fun.

I’ll finish with this. The basic philosophy of making more return than you use and proving it in a measurable way is good at each level of business. I can’t see any downside to it in the long run. It’s something anybody at any level can start thinking about, and we’ll all have to practice it sooner or later.

As used in this document, “Deloitte” means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

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“Elby: Turning Point, Outer and Inner,” Contemporary Flash Fiction by Jeff Posey

Elby sat at the café waiting for Uncle Marsh. Each time the front door jingled she looked up, but only tourists came through. No locals. She wrapped her hand around her warm mug of coffee and people-watched out the picture window. A sullen teenage girl walked with her hands in her pockets behind her parents. Elby smiled and remembered her first time coming to Pagosa.

After her parents died in the wreck, Uncle Marsh took early retirement from the university and promptly moved here with Elby. She hated it and did everything she could to make their lives miserable. She ran away and hid in the woods all night. Started hanging out with Hispanic guys who blared Mexican music from their car speakers. She wore push-up bras with short-shorts and high-heel shoes. Her parents would have died if they hadn’t already been dead.

But Uncle Marsh did things entirely differently. After the overnight runaway, he bought her a better parka so, he said, she would be warmer next time. When she began wearing outrageous teen fashion, which only the questionable girls wore in Pagosa, he found catalogs of even more outrageous clothes and told her to buy what she wanted. She quickly spent $150, then tired of the whole thing and went back to blue jeans.

One time she threatened to get a tattoo and he asked around to find the best tattoo artist, at a shop all the way to Farmington. Elby watched a girl get started on a tattoo, and changed her mind. They drove back past Chimney Rock and Uncle Marsh told stories about it. He had just become a tour guide there, and he loved making up and telling Anasazi stories. She realized he hadn’t told any lately. He’d become more quiet and tired. And depressed? Had he become a sad old man?

After her rebellion, she settled down and made peace with Uncle Marsh, became friends. Because he always treated her like an equal, she came out of childhood easily. She developed a grace all her own. Uncle Marsh had gently restored her faith in men.

When she saw his skinny, energetic body walking up the river walk toward the café, she smiled. How could a man who walks like that be depressed? She sometimes tried to categorize her feelings about Uncle Marsh, but he sprawled over several: beloved grandfather, gentle parent, best friend, crazy old man. The perfect man? Hardly. He’d never married. Never seriously been involved with a woman (or a man, she thought with a tiny involuntary snort), which made him evermore alluring in her mind. If she could find a younger version of Uncle Marsh, she would do her best to latch on.

“There you are,” said Uncle Marsh when he walked through the front door.

Elby beamed at him.

Marshall waived at the waitress and gave her a signal for coffee, but she already had it in hand, coming toward him.

“Elby’s a cup ahead of you,” said the waitress with a wide smile for Uncle Marsh.

“Well then, you drink slow and I’ll drink fast,” he said to Elby. “And you don’t let the well run dry, young woman,” he said to the waitress.

“Oh, I know all about you heavy drinkers,” the waitress said with a laugh.

Elby made a “yikes!” face. The waittress’s husband was one of the town’s most notorious drinkers (and a taxidermist, which Elby found not only disgusting, but possibly immoral).

“Got news,” Marshall said when the waitress left.

Elby focused her attention on him, her hands still wrapped around her warm mug.

“New fellow in town. Baxter. Know that name?”

Elby wrinkled her forehead. She said it sounded familiar, but she couldn’t place it to a face.

“Old-timers recognize it in a snap. Anyway, this fellow’s great-great-granddaddy founded this town. Charles Baxter.” Marshall took a few gulps of coffee, compared his level with Elby’s, and gulped some more. “Dammit! That’s too hot to drink fast.” He puffed through his mouth. Elby shook her head at him.

“That’s why I never married me a woman like that waitress there. Not even thoughtful enough to let it cool a bit before serving it to a man. If she were a McDonald’s, I’d sue her.”

Elby smiled and laughed at his old-crotchety-man routine. She’d learned long ago his favored form of humor involved parody and sarcasm, delivered in a dry white-trash old-man accent.

“So what about this Baxter fellow?” she asked.

“Says there’s an Anasazi rock art symbol up beyond Fourmile. I told him he’s crazy. Showed him the maps in the books and everything, and he says it’s up there. He’s got a journal from this Charles Baxter that says so, though he wouldn’t show it to me.”

“He came to our house?”

“Melba at the association pointed him to me. He went up to Chimney Rock looking for a rock art expert.”

“Melba said you’re a rock art expert?”

“Well I am and you know it.”

“So what does he want?”

“Wants me to go up there with him and find it.”

Elby studied Uncle Marsh’s face. He seemed animated in a new way. He’d always had an almost nervous excitement about him, an energy always working frantically on something new. But this seemed more. He had his eye on something big.

“You think it might really be up there?” she asked.

“No way. Rock spalls off up there too much. I guess it could’ve been at one time. I mean, if I were one of those Anasazi guys, I would’ve climbed up in there and I probably would’ve banged out a pattern or two on the rocks. But it wouldn’t last. Too much erosion, freeze-and-thaw, all that. Besides, I’ve hiked that country like a man dragging a comb through it, and I never saw anything like that.”

“So why are you excited? I can see it. Are you going with him?”

“He said he’d give me a share.” Marshall lowered his voice and winked because the waitress approached with a pot of coffee.

Elby leaned across the table after she’d gone. “Share of what?”

“Gold,” Marshall said. He leaned over the table so their heads were close together. His eye had a look she couldn’t place. She suspected him of making fun of people who got gold fever, more of his dry, mocking humor. But she couldn’t be sure.

“Gold,” she whispered.

“Charles Baxter hid bags of gold from original placer diggings, back when they did it all by hand. As much as two mules could carry, the tale goes.” Marshall stopped and looked at her. “You sure you don’t know about the Baxter Gold?”

She nodded. “I’ve heard of it. Like a fairy tale. Nobody really believed it.”

“People have looked, though it’s been a while. This is the first time since I’ve been here, but the real old-timers said the last they remember was just before the government locked up the Weminuche. Early Seventies. But it’s different this time. It’s a Baxter. It’s never been a Baxter before. He says he has his great-granddaddy’s journal. Maybe he does. And if he does … well, it just seems worth looking, that’s all.”

“You believe him?”

Marshall nodded. “Enough to go up beyond Fourmile, I do.”

Elby couldn’t believe it. Uncle Marsh with gold fever. Not that he would admit it. But she sensed it. And it left her feeling cold. Her father had endlessly chased riches — gambling, crazy business deals, smooth-talkers. Uncle Marsh had always been so different.

She felt that old familiar revulsion from before her parents died. The feeling of unworthiness because she recognized herself as the burden that prevented them from finding their own treasures of gold.

For the first time, when she looked at Marshall Garvin, she saw a man she didn’t like.


This post was inspired by the book Fire in Fiction, by Donald Maass, page 77, part of a “Scenes That Can’t be Cut” exercise.

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“The One-Hundredth Goliath,” a Kindle Short Story by Jeff Posey Now Available

The One-Hundredth Goliath: a short story

Buy on Kindle for $0.99 FREE through February 3! (free to Amazon Prime Members until April 29, 2012)

Buy on Nook for $0.99 (coming in May, 2012)

What if Michelangelo carved Goliath instead of David? What would it look like?

In the rundown squalor of old industrial Albuquerque, New Mexico, the nephew of a modest sculptor awakens from a fifteen-year trance. He had witnessed a David-and-Goliath battle, only Goliath had won. His own half-sister had been the innocent victim, destroyed by a Goliath of a man with the face of his uncle. But his uncle was innocent, and had spent his life mourning the murder of the little girl by carving nothing but replicas of Michelangelo’s Davids.

After the boy awakened, everything changed. He accused his uncle of the murder. Destroyed all his works of David in progress. Acquisitioned the biggest piece of pristine marble in his uncle’s shop and began to create a statue of Goliath worthy of Michelangelo.

When the international art world discovered his work, his reputation skyrocketed. He fed the frenzy by announcing he would create only one hundred Goliaths and no more.

One of the world’s richest men commissioned the final Goliath to scale of Michelangelo’s original David, using a piece of marble too large for his uncle’s studio, so they set it outside. The whole world watched as the boy, now a famous young man, carved the One-Hundredth Goliath.

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“Part 2 of 3: How to Measure Investments in Communications,” by Jeff Posey

Greg Banks is a Director for Deloitte Consulting LLP. One of Greg’s career specialties is Marketing Return on Investment (MROI). I spoke with him about how we can apply MROI principles and leading practices to corporate communications.

Before you read Part 2, see Part 1: Is Communications ROI Part of Marketing ROI?

Jeff Posey: When you say MROI, what’s the I? What’s the investment? How can we identify investments in communications?

Greg Banks: It’s dollars. It’s not always obvious how to translate into dollars, but dollars are the great equalizer. Dollars are the way you put a value on effort and resources, and, handy for us, dollars are also the way to measure return to the company.

One of the important techniques is that you need a way to standardize dollars so you can compare. Some communications you may pay for in labor costs, on a bi-weekly basis; some you may pay for in material production, on an annual basis. We should standardize to get these both on, say, a weekly unit of time, so we can compare them.

JP: So you’re looking for magnitudes of difference in investment activities that affects the return in dollars?

GB: Yes. If your communication is big enough to make a change for your company, then don’t get hung up on precision. Figure out the dollars you invest in the communication and accept some tolerance in your definition.

Don’t invest inordinate time trying to capture every detail and every original thought by your communications team.

Here’s an example: For a project I was once involved in for a large company, we wanted to improve the marketing investment. We spent a lot of effort upfront to calculate the cost to generate a new sale.

Then we went back into the marketplace, and altered our plans based on our understanding of cost-per-sale. We made a lot more sales for the same investment. And we learned as an organization how to change.

Were we precise? No, not at that point. For this company, the value of a sale varied widely. Some sales generated $100 in profit, some generated $500. We knew this in concept, but we didn’t want to tackle this topic until after we got some marketplace experience. By the time we were on our third cycle, we evolved our measurement from cost-per-sale to NPV [net present value, a measure of profit]. And we kept growing, and kept learning.

If we’d tried to leap all the way to NPV in the first cycle, we might have bogged down and never gone back into the marketplace.

I’m sure there are parallels when trying to improve the return on communications efforts.

JP: Good enough is good enough.

GB: Yes, that’s right. MROI is more about the change than it is about the analysis. That’s a common misperception. It’s the same kind of thing we’ve seen with technology. It’s not about the technology, it’s what you do with it. It’s not about the analysis, it’s about making different, better decisions, or having validation of your decisions. I call it a “relentless improvement” approach – where you can get better over multiple periods of time.

The analysis itself is important, sometimes even awe-striking in what we can figure out. But if you come into it with analysis as your orientation, you can invest a lot of time and money and never earn a dollar in return.

JP: If I were trying to identify an analytical approach in a corporate communications environment, how would I start?

Before that question, ask yourself: What’s your goal? Can you link it to something that has a financial value to the company?

JP: So I started trying to analyze before I even figured out what I’m trying to change.

GB: You almost fell into that trap we were talking about. You were too focused on the details of the analysis, of how you calculate it. That’s just a means to an end.

Think about what you’re trying to accomplish as a corporate communicator. If you, for example, influence a group of employees, what actions do you expect them to take? How does that lead to more revenue or lower costs? That’s the kind of thought process I’d recommend.

You don’t have to be a purist. All things don’t have to fit into a sophisticated statistical model. Think of it this way: Most other disciplines are trying to generate some financial gain for the company. Communications should have that orientation as well.

Next week, see Part 3 of 3: Communications ROI can Compete in the Internal Free Market

As used in this document, “Deloitte” means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

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“Elby on a Rant,” Contemporary Flash Fiction by Jeff Posey

Elby stood on the overlook and peered through binoculars at a horse pack train of hunters. She swung around and spotted another pack train father down, and yet another up toward Cherry Cairn.

She ripped the binoculars from her eyes and rounded on Uncle Marshall Garvin and Baxter.

“Why is it that men feel the urge to go out and kill things? Is it the blood? You like to see blood? Maybe smell it? Get it on your clothes? Maybe even taste it?” She flung the last words.

Baxter started to speak but Garvin slapped him with a hand towel and gave his head a sharp “No!” shake.

“And these bow hunters are the worst! They have to get close enough to see every detail of the carnage they cause. Have you seen the tips on those arrows they use? It looks like something the religious zealots used against witches back in Salem. Have you seen those torture tools from The Inquisition? Obviously made by hunters. Bow hunters. Because they already knew the ways of torture and murder. Have either of you stared into the eyes of a mother elk and shredded her heart out with one of those wicked arrows? Tell me. I need to know.”

“Uh,” said Baxter.

“Nope,” said Garvin.

“But I bet you’d like to, wouldn’t you?” She stepped forward like an actor on stage and the men cowered obediently. “Just like every man secretly wishes they’d been with the Vikings when they raped and pillaged. Or Genghis Khan. He raped so many women, his genes are dominant throughout Asia and Eastern Europe. Did that make him successful? Is that why you men do that? And rape is no different than bow hunting — creeping forward with your hard, erect weapon ready to pierce your prey, then jumping out and stabbing them with it, over and over, while they flail and scream and blood soaks everything, and you men like it so much you keep doing it in every, every generation.” She sobbed. “Every time you hunt, you re-enact the rape and pillage of entire continents by sneaking through the woods and flinging your weapons at the innocent creatures of the forest.”

She stopped. Garvin kept his eyes on the ground. Baxter glanced at her, then away.

“You know what those horses are loaded down with?” Elby asked, raising up again in renewed anger. “Beer! As much as they can carry. More than they can possibly drink. They’ll kill and maim innocent animals all day and drink all night, just like un-evolved mankind ten thousand years ago. Their lizard brains taking over. They’ll probably hump each other in the night for lack of virgins or young boys to destroy.”

She turned slowly away from the men and her shoulders relaxed. She mumbled something almost too quietly to hear. “If I was worth anything at all, I’d sneak down there with a big hunting knife and when they’re passed-out drunk I’d cut their dicks off.”

Garvin forced himself not to imagine what she described and instead wanted to comfort the girl, put his arm around her, pull her forehead into his throat as he used to do after her parents died. But this outburst seemed different. More deeply angry. He wondered, as he had many times before, what his sister’s husband had done to this girl. He should’ve seen it. Should’ve done something about it. If the man were living now, Garvin imagined caving the man’s face in with his fists.

Elby started crying and ran into the forest.

Baxter stepped to go after her.

“I wouldn’t,” said Garvin. “She’s too prickly to comfort right now. She’ll smooth out on her own.”

“What happened to her?” Baxter asked.

“I’m afraid only she knows, the poor girl,” said Garvin.

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Anasazi Video: 500 Nations Documentary Excerpt

Ten-minute excerpt from 500 Nations documentary on the Anasazi and ancient civilization.

This is a very good introductory video for these specific reasons:

  • Feeling of the environment in which the Anasazi lived
  • Brief history
  • Fantastic visuals
  • Engineering and building abilities of the Anasazi
  • Realistic recreations of pit houses
  • Map of ancient roads into Chaco Canyon
  • Signal-fire system
  • Computer-generated images of Pueblo Bonito at its prime (though they left out people)

Overall, this is a very good primer for those planning to visit Chaco Canyon or Mesa Verde for the first time (or after your first time).

I normally like to cite the sources and link back to the material I post here, but the source of this particular video baffles me. It’s called “500 Nations,” but that does not seem to lead to its source. There was an eight-part mini-series documentary that aired in 1995, narrated by Kevin Costner, by the title 500 Nations. I’ve not seen that (yet), but this ten-minute clip does not seem to be from that. I mean, it doesn’t sound like Kevin Costner narrating this to me. Does it to you?

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